Aura Stride Social ad Campaigns

Product: Beginner-focused running shoes designed for injury prevention and comfort (not speed/performance). For people just starting their running journey.

Target Audience: Adults 25-45 who are "running-curious".

Strategy: The anti-performance running shoe. For curiosity, not competition.

Metrics:

• 2.5M impressions across Instagram/Facebook in launch month

• 18% engagement rate on brand awareness creative (above 12% industry avg)

• 4.2% click-through rate on conversion ads (targeting 3%+)

• 850 first-time customers in first 30 days

• 68% of purchasers self-identified as "new to running" in post-purchase survey